MARKETING - As defined by Webster's dictionary - is the act or process of selling or purchasing in a market.
Gilbert D. Marsiglia & Company believes that an effective marketing plan is divided into six parts; each part is more thoroughly discussed in the full Marketing Plan designed specifically for each property that we put on the market for sale.
PART I The Appraisal Package - The in depth appraisal package that we put together on your property is unique to our firm and to our knowledge there is no other firm in Maryland that does this kind of in depth work prior to listing a property. The appraisal package is an integral part of our marketing plan.
The appraisal package serves several purposes:
a) Its primary purpose is to establish a fair and realistic price for the property, in order to be able to market the property in a reasonable time at a fair price. Appraising is not an exact science, but a properly prepared appraisal will enable the owner to understand how the appraiser arrived at his value conclusions.
b) The appraisal package insures that the salesperson has thoroughly familiarized himself/herself about all aspects of the subject property and all othe properties that would be considered in the competitive market area that have sold or are presently for sale. This knowledge puts the salesperson in the position to be able to answer all questions and objections concerning the property in a professional and knowledgeable manner. The buyer respects knowledge and expertise, and until the salesperson can gain the confidence of the buyer, the salesperson cannot sell.
PART II Attracting interested prospects through the use of written, verbal and visual to target markets that would be interested in a property like the subject property. Our program will incorporate all three methods.
PART III Marketing the property to the real estate industry.
PART IV The screening, qualification and conversion of those prospects into buyers.
PART V Follow up with all buyers who have inspected the property and all cooperating agents from other brokers and our own salespeople who have shown the property to provide feedback to the owner to help identify any problems that are preventing a sale and to make constructive suggestions that would create a more marketable product and bring about a sale of the property.
PART VI Compensation Package